About Us
Built on ritual. Run with intention.
Fez was founded by Omar Fawzy and Hadeel to create a more thoughtful standard of coffee service — one rooted in hospitality, shaped by specialty coffee, and designed for people who notice the details.
Fez began with a belief that coffee is never just coffee.
For founders Omar Fawzy and Hadeel, coffee has always meant more than what is in the cup. It is ritual. It is welcome. It is generosity. It is one of the simplest ways to make people feel cared for.
That belief is part of what shaped Fez from the beginning.
Omar grew up in Egypt, where coffee was part of daily life and part of how people were received. Later, his interest in specialty coffee deepened further while living in Sydney, Australia, where he studied the craft more seriously and developed a sharper point of view on quality, process, and what a truly well-executed coffee experience could feel like.
Fez officially launched in 2022 and has since grown from a private corporate coffee cart into a specialty Bay Area catering brand.
Together, Omar and Hadeel built Fez around a simple idea: the service should feel just as considered as the coffee itself.
A modern hospitality brand built through coffee.
Today, Fez serves corporate events, weddings, brand activations, private gatherings, and recurring workplace programs across the San Francisco Bay Area. What began as a single concept has grown into a larger operation built to deliver polished service at scale, while still keeping the same care and intention that shaped the business early on.
But Fez was never meant to be just another coffee cart company.
We built Fez to feel more like a hospitality partner — one that understands presentation, guest flow, operational discipline, and the pressure of serving in environments where every detail reflects on the host.
That is why we care not only about what is served, but how it is served, how it looks in the room, and how it leaves people feeling.
What we believe good service should feel like.
We believe coffee service should be handled so the host never has to think about it — and memorable for the guest.
It should look polished in the room. It should run smoothly under pressure. It should reflect well on the people and brands behind the event. And it should never feel generic, improvised, or forgettable.
At Fez, that standard shapes everything — from how we train, to how we present, to how we build menus, to how we prepare for each event behind the scenes.
We care about the details because the details are what people remember.
More than coffee. A better way to host.
Fez was built for clients who want more than a functional setup. They want a service that feels intentional. A team that feels prepared. A brand that understands presentation. And an experience that adds something meaningful to the room.
Specialty-grade coffee and matcha
Quality always matters, but especially in spaces where the standard is already high.
Polished presentation
Our carts and setups are designed to feel considered in high-standard environments.
Hospitality-minded service
Professionalism, warmth, speed, and awareness are part of the product.
Operational discipline
Behind every event is real planning, production, coordination, and care.
A stronger guest experience
The goal is not simply to serve drinks. It is to make the event feel better because Fez was part of it.
What matters to us.
Fez was built around values that go beyond coffee.
Hospitality
We believe people can feel when care is present. Hospitality is not just friendliness. It is attention, thoughtfulness, and the ability to make people feel considered.
Quality
We care deeply about craft, but we also care about consistency. Quality should be visible in the cup, in the setup, and in the service itself.
Professionalism
We want clients to feel they can trust us fully — not just creatively, but operationally.
Opportunity
Fez is also meaningful to Omar and Hadeel because of what it can create for others — creating work and opportunity for people navigating transition or building a new life in the United States.
Trusted by teams who set the standard.
Built for people who notice the details.
Fez is for clients who care how the service shows up. That includes corporate teams planning client-facing events, couples planning weddings, agencies producing branded experiences, and hosts who want every vendor to reflect the tone of the occasion.
Reserve