Fez Coffee x Gourmet Provisions
Your brand.
Your coffee house.
Steps from Moscone.
Take over a refined venue steps from Moscone Convention Center, and let us render it — end to end — as your own coffee house. Bespoke branding, a tailored menu, and considered service, for the length of the conference.
The Venues
Refined spaces, steps from Moscone.
A collection of Gourmet Provisions venues steps from Moscone — from an intimate corner room to an entire building flagship. Each one becomes, for a week, unmistakably yours.
2,800 sq ftlocalhost:howard
645 Howard Street
An intimate corner room with five private spaces — a considered, salon-scale headquarters.
Steps from Moscone Center
5,900 sq ftlocalhost:natoma
165 Natoma Street
A bright two-floor venue with room to host, meet, and linger.
Steps from Moscone Center
18,000 sq ftDimes Gallery
667 Howard Street
A free-standing, three-story building built for a statement activation.
Steps from Moscone Center
20,000 sq ft816 Folsom
816 Folsom Street
A free-standing, an entire building flagship for the marquee weeks.
Steps from Moscone Center
Venue photography courtesy of Gourmet Provisions.
The Activation
Every format. One coffee house.
Your activation takes the shape of the moment — a classic espresso cart, a Vespa with a sidecar bar, a vintage Mercedes, or a Piaggio Ape open to the street. Each one is fully branded, fully staffed, and built around your conference week.
Espresso Cart
Vespa Sidecar
Vintage Mercedes
Piaggio Ape
Custom Facades & Environmental Branding
Branded from the street in.
Our venues can be completely reimagined to reflect your brand, beginning at the street level. Through custom-painted facades, oversized vinyl installations, window graphics, and architectural branding, we create immersive first impressions that make the property feel purpose-built for your event.
The result is a memorable arrival experience and a branded landmark throughout the convention week — visible to every attendee walking between Moscone and Howard Street.
Google · localhost:howard
Xsolla · Dimes Gallery
ReliaQuest · 816 Folsom
Immuta · localhost:natoma
Deloitte Digital · window graphics
Club HEX · 667 Howard St
Enhancements
Every detail, entirely yours.
Branded cups, custom cart wraps, latte art printing, ceremonial matcha — the layer of detail that makes the bar feel like an intentional part of your conference, not a vendor rental.
Branded Cups
Your mark on every drink.
Custom Cart Wrap
The cart as a canvas.
Matcha Bar
Ceremonial grade, alongside espresso.
Latte Art Printing
Your logo on every foam.
Custom Menu Board
A menu that belongs.
Branded Touches
Every detail in your identity.
Why Fez
A considered alternative to guerrilla marketing.
A branded cart on a public sidewalk is a liability, not a brand moment. Fez offers the deliberate alternative — a turnkey activation inside a permitted venue, rendered end to end as your own, with two service tiers to choose from.
Ticketed, moved, or shut down
A cart on a public sidewalk lives at the mercy of permits and enforcement.
Off-brand and improvised
A generic cart reads as a stunt, not a considered brand moment.
Yours to staff and solve
Logistics, equipment, and the crew all fall back on your team.
Turnkey, end to end
One team for the branding, the coffee, and the crew, coordinated with the venue. You approve the vision; we build it and run it.
Fully bespoke
Full vinyl wraps, custom signage, branded fixtures, and environmental graphics — all built to your brand book.
Permitted by design
A licensed venue, not a public sidewalk — nothing to ticket, nothing to move, nothing to shut down.
What's Included
Two service tiers. One seamless house.
Both are full-day buy-outs, 8 AM to 4 PM, with drinks poured freely throughout. Choose the experience; we tailor the rest and price it privately in your proposal.
Essential Bar
The essential espresso bar
- Espresso bar & drip coffee
- Non-coffee drinks & decaf
- Whole milk & oat milk
- Three house-made syrups
- One specialty barista
Premium
Most RequestedThe luxury branded experience
- Everything in the Essential Bar
- Matcha, cold foam & cold brew
- Latte printing in every cup
- Soy, 2% & skim milk
- A custom signature drink
- Full menu & brand integration
- Two specialty baristas
Beyond the Bar
Available as add-ons
- +Extended service hours
- +Multiple venues in parallel
- +Bespoke installations & buildouts
- +On-site lead capture
In partnership with Gourmet Provisions
2026 Calendar
Plan around the conference year.
Every major 2026 San Francisco and Moscone Center conference, mapped to the venue. Open windows are yours to book; reserved weeks are already committed. Pick a window and we'll build around it.
Build Your Package
Compose your activation.
Two components, one partnership: coffee and branding by Fez, and the venue by Gourmet Provisions. Make your selection and we'll return a tailored proposal.
- Everything in the Essential Bar
- Matcha, cold foam & cold brew
- Latte printing in every cup
- Soy, 2% & skim milk
- A custom signature drink
- Full menu & brand integration
- Two specialty baristas
Complete spatial branding — full vinyl wraps on the cart and facade, floor decals, suspended signage, and custom environmental graphics throughout.
Included with every venue
- Full exclusive use of the space
- Dedicated on-site building Manager
- Dedicated daytime cleaner
- Nightly cleaning service
50% deposit required to reserve. Dates are not held without deposit.
Fez Coffee × Gourmet Provisions
FAQ
Questions, answered.
Yes. You're taking over a permitted, licensed venue — not occupying a public sidewalk. Everything operates within the venue's permits, so there's nothing to ticket, move, or shut down.
Every activation includes the venue, full coffee service, and a barista team. Your coffee tier (Essential Bar or Premium) sets the drink program. The Signage Kit covers core signage and wayfinding; the Full Buildout adds complete vinyl wraps, floor decals, environmental graphics, and suspended signage.
Four to six weeks is comfortable for a fully custom branded buildout. Peak conference weeks — January, March, June, and September — fill first, so reach out as soon as your dates are set.
Yes. For large conferences you can activate several venues in parallel. Coffee and space are arranged per venue; your branding is produced once and reused across them.
Yes. We produce all branding in-house from your brand book — vinyl wraps, custom signage, environmental graphics, floor decals, and suspended elements — so the entire space reads as unambiguously yours.
Yes. Coffee and space are arranged per day, while branding is a one-time production for the full run — so multi-day activations stay efficient.