Brand Activation Coffee Catering · SF · Bay Area · Chicago
Coffee that works
as hard as your campaign.
A well-made coffee stops people. It gives them a reason to linger, a moment to engage, and something worth photographing. Fez builds a fully branded espresso bar around your event — custom cart, cups, signage, and drink menu — so every guest interaction becomes a natural extension of your brand story.
Turnkey · Fully branded · Staffed by professionals
Reserve a Date →No commitment · Instant response
Trusted for activations and events by
What sets our activation coffee service apart
Five things that
make the coffee bar
part of the story.
At a well-executed brand activation, nothing looks like a vendor. The gap between a coffee bar that blends in and one that becomes a talking point shows up in whether anyone photographs it, and whether they come back.
Brand Integration
The cart is part of the campaign.
We don't set up a generic coffee bar with your logo sticker on the front. Full vinyl cart wraps, custom-printed cups, branded menu boards, latte art printing with your imagery — built from the ground up around your brand brief. The cup your guest is holding signals something about the brand behind it.
Volume
Built for sustained throughput.
Fez staffs activations to keep pace with your crowd from first guest to last. For high-traffic events — trade shows, flagship store openings, large product launches — we scale with additional stations and baristas. Fast, consistent service is what converts a coffee bar into a real brand touchpoint, not just a perk.
Custom Drinks
A drink developed around your brand.
We work with your creative team to develop a signature drink — named, flavored, and formatted to photograph well and tie directly to your product story or campaign. It goes on the menu board and becomes part of the experience. This is consistently the most-shared moment at every activation.
Reliability
Zero cancellations. Ever.
We have never cancelled on a client. Not on a Tuesday offsite. Not on the day of a flagship product launch. Illness, logistics, weather — handled internally. Show up, set up, serve. That's the only outcome we plan for.
Agency-Ready
We speak your production language.
Load-in schedules, vendor COIs, day-of-show timelines — we work within your production framework, not around it. A significant portion of our activation work comes through agencies and production companies. We integrate with your team's systems and communicate on your timeline.
What's Included
Everything in your activation coffee program.
Every Fez brand activation booking — from a 50-person pop-up to a 500-person product launch — includes the following. No upcharges, no line-item surprises.
Hot & Iced Coffee
Specialty-grade espresso served hot or iced throughout your activation — bottomless service for the full run of the event or pop-up.
Brand Signature Drink
A custom drink developed around your brand or campaign — named, flavored, and built to photograph. Goes on the menu board and becomes the activation's calling card.
Expert Baristas
Three specialty-trained baristas who understand activations — engaging, professional, and capable of sustaining quality and pace through a 300-person launch event.
Freshly Roasted Coffee
Locally sourced, freshly roasted specialty beans. Not commodity coffee from a hotel supply chain — quality that matches the brand experience you're building.
Dairy & Non-Dairy
Organic whole milk and Oatly oat milk included with every activation. We bring both — no guest left without an option.
Full Setup & Breakdown
We coordinate with your production team and handle all logistics from load-in to load-out. No venue coordination required from your side.
Transparent pricing — no hidden fees, no add-on surprises. Every proposal includes a clear line-by-line breakdown. Instant custom quote.
Plan Your Brand Activation →Enhancements
The details you'd brief for.
Custom elements that make the coffee bar a deliberate part of your activation — not an amenity in the corner. Available as add-ons to any booking.
Custom Cart Wrap.
Full vinyl wrap on the cart surface — your logo, colors, and brand identity applied front to back.
Custom Cups.
Logo, product imagery, or campaign message printed on every cup. The brand touchpoint guests hold for the entire event.
Latte Art Printing.
Your logo or product image printed on the foam of every drink — a social-ready moment at every cup, live at the event.
Flower Cart Add-On.
A curated floral arrangement alongside the espresso bar — seasonal blooms in your brand palette. Photogenic, brand-forward, and consistently photographed.
Featured Activation
Blue Nile — Grand Opening.
Client
Blue Nile
Event type
Grand opening
Services
Flower cart · Matcha add-on
Location
San Francisco, CA
Book your activation
Ready to make your brand
the coffee bar?
Share your brief — date, venue, and brand assets. We respond instantly with a custom program and transparent pricing.
Process
From brief
to activation day.
Send a brief.
Date, venue, headcount, brand assets, and anything specific — custom cart wrap, latte art printing, signature drink development. The more context, the sharper the proposal.
Get a real proposal.
Instant. Custom brand program, setup details, transparent pricing. No template, no auto-generated quote.
We run it.
Setup, service, breakdown — coordinated with your production team from load-in to last pour. You activate. We handle the coffee.
Common questions
Things you probably want
to know.
Full cart wraps, branded cups and sleeves, custom menu boards, latte art printing with your logo or product imagery, and signature drinks developed around your brand. If you have a brand guide, send it and we'll show you what's possible. Printed materials typically need two to three weeks lead time.
Yes. Fez regularly operates multi-day retail events, product launches, and conference activations with consistent staffing across every day of the run. You'll have a named production contact managing logistics from setup on day one through breakdown on the last day.
Volume depends on setup size, drink complexity, and event flow. We staff activations to keep pace with your crowd and scale with additional baristas or stations for high-traffic events like trade shows, flagship openings, and large product launches. Share your headcount and expected traffic pattern when you reach out and we'll size the program accordingly.
Yes. Latte art printing is available as an add-on for brand activations. Guests receive a drink with your logo, product image, or event visual printed on the foam. It's a shareable moment that consistently drives organic social posting at activations.
Yes. A significant portion of Fez's activation work comes through agencies and production companies. We're familiar with vendor coordination, load-in schedules, and working within larger event logistics frameworks. We integrate with your team's systems and communicate on your timeline.
Yes. We work with your creative team to develop a drink — named, flavored, and formatted to photograph well and tie directly to your product story or campaign brief. It goes on the menu board and becomes part of the activation experience.
Yes. Fez serves activations across the Bay Area — Oakland, San Jose, Palo Alto, the Peninsula — and operates in Chicago and the greater Chicagoland area. We've supported activations for Fortune 500 companies and product launches nationally. Reach out with your location and we'll confirm coverage.
Four to six weeks is comfortable for activations with custom branding, printed materials, or multi-day runs. Standard activations can be turned around in two to three weeks. Reach out as early as possible for peak conference season dates — March, April, September, and October book quickly.
Brand Activation Coffee · SF · Bay Area · Chicago
Ready when
you are.
Share your brand, timeline, and venue. We respond instantly with a real recommendation and a custom proposal. Never a template.
hello@fezcoffeeco.com
Get a Proposal
Tell us about your activation.
We'll send a custom proposal within 24 hours — pricing, availability, and a suggested date.
Get a Proposal →